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Thursday, June 23 • 10:30 - 11:20
CON05.08 - Ready for My Close-Up: Working with a Professional Filmmaker to Create Educational Videos

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Instructors frequently use videos to increase student motivation in flipped classrooms, traditional classrooms, and in E-learning. However, well-crafted, off-the-shelf educational videos can be expensive and finding free videos can be time consuming. Finding videos with the right content poses an even greater challenge. The solution is to create your own videos. However, how do you develop a video that achieves learning outcomes while engaging and motivating students?

This workshop presents a case study of a filmmaker and professor who developed a series of entrepreneurship educational videos. Participants will learn about the production process, how to involve students in your videos, and what pitfalls to avoid. We’ll share the latest literature on the production and content of educational videos. Finally, you’ll develop a creative brief for an educational video.

At the end of the workshop participants will be able to 1) describe the process of producing educational videos, 2) describe the fundamentals of a successful creative strategy, 3) summarize recent research on the learning effectiveness of video, and 4) develop a creative strategy for an educational video.

avatar for Colleen Sharen

Colleen Sharen

Associate Professor, Brescia University College
Colleen Sharen is an Associate Professor of Management & Organizational at Brescia University College.

Additional Authors

Adam Caplan

Founder & CEO, web.isod.es
Adam Caplan is the founder and CEO of Web.isod.es, a film production company in London, Ontario, Canada. With more than 20 years of film production experience, Mr. Caplan provides innovative and high quality video production services to the educational sector.

Thursday June 23, 2016 10:30 - 11:20 EDT
UCC 61